In an era where digital transformation accelerates at a breakneck pace, businesses in Egypt today face the crucial challenge of standing out in an ever-growing, competitive online marketplace. Basic marketing tactics are no longer enough. Forward-thinking brands need intelligent, data-driven solutions—enter VOCTOS, Egypt’s foremost AI-based digital marketing agency delivering cutting-edge strategies tailored for maximum impact.

The AI Advantage: Transforming Digital Marketing in Egypt

Artificial intelligence (AI) is revolutionizing how brands engage customers, optimize spend, and scale growth. At VOCTOS, we harness advanced AI technologies combined with expert human insight to craft campaigns that are highly personalized, automated, and continuously optimized. This blend of innovation and expertise allows Egyptian businesses—from startups to enterprises—to thrive in a competitive landscape defined by rapid change.

What Makes VOCTOS Different?

Our strategic approach revolves around integrating AI-driven insights throughout every facet of digital marketing, creating campaigns that don’t just reach audiences but resonate deeply. VOCTOS is uniquely positioned as a pioneer in Egypt for AI-centric marketing, offering:

• Hyper-targeted Customer Engagement
  Our AI tools analyze customer behaviors, preferences, and interaction patterns in real time. This enables VOCTOS to deliver tailored messages and offers through the most relevant channels, significantly increasing conversion rates and enhancing brand loyalty.

• Automated Campaign Optimization
  Unlike traditional agencies, VOCTOS employs machine learning algorithms to continuously test, learn, and refine campaigns dynamically. This reduces costs while improving results, ensuring optimal allocation of ad budgets and maximizing ROI.

• Predictive Analytics for Strategic Decision-Making
  Using AI-powered forecasting models, we predict future trends, customer churn, and buying patterns. Our clients benefit from strategic insights that guide smarter investment and innovation decisions.

A Comprehensive Suite of Services Engineered for Success

VOCTOS offers a broad range of specialized digital marketing services designed to amplify your brand’s presence in Egypt and beyond—all enhanced by AI and data intelligence.

AI & GEO Optimization

We lead the digital frontier by combining artificial intelligence with Generative Engine Optimization (GEO), preparing your brand for the AI-powered search revolution. VOCTOS ensures your web presence is optimized not only for traditional search engines like Google and Bing but also for emerging AI platforms such as ChatGPT and Google’s Search Generative Experience. This dual strategy enables brands to be cited and recommended across multiple digital touchpoints, capturing new, previously untapped audiences.

SEO Excellence

Our SEO experts use AI-assisted tools and traditional techniques to improve website rankings on search engines. From in-depth keyword research to advanced link building and technical audits, VOCTOS crafts strategies tailored to Egypt’s unique market dynamics, increasing both traffic and qualified leads.

Social Media Management

Social landscapes evolve quickly, and VOCTOS stays ahead by employing AI-driven content suggestions, posting automation, and data analytics. We create engaging, culturally resonant content for platforms including Facebook, Instagram, TikTok, and LinkedIn—to foster genuine community interaction and drive measurable business outcomes.

Media Buying & PPC Advertising

With data analytics and AI-powered automation at its foundation, VOCTOS manages pay-per-click campaigns across Google Ads, Facebook Ads, and LinkedIn—with precision audience targeting and budget optimization. We ensure each advertising dollar spent generates maximum visibility and effect, boosting conversions and lowering cost-per-acquisition.

Web Development and Optimization

Your website is your digital storefront. VOCTOS builds scalable, secure, and high-performance websites infused with AI-driven analytics and personalization features to enhance user experience and conversion paths. Whether developing sleek corporate sites or robust e-commerce platforms, our web solutions integrate SEO and user engagement best practices from day one.

Content Marketing Strategy

Powered by AI insights and creative flair, VOCTOS produces blogs, videos, infographics, and interactive content that educates, inspires, and converts. Our data-driven approach ensures your messaging aligns with audience needs and market trends, positioning your brand as a thought leader within your industry.

Branding and Identity

More than logos and colors, branding is your company’s essence. VOCTOS crafts compelling visual and narrative brand identities that connect emotionally with your target market and deliver consistent messaging across all channels, building long-term recognition and trust.

Why Choose VOCTOS? The Egypt Advantage

• Local Market Expertise with Global Standards
  With a deep understanding of Egypt’s business climate and consumer behavior, VOCTOS marries local insight with international best practices, giving you strategies that perform at every scale.

• Proven Track Record of Success
  Hundreds of Egyptian businesses across industries have partnered with VOCTOS for transformative digital growth. Our results-driven ethic means we don’t stop until you meet or exceed your business goals.

• Transparent Collaboration and Reporting
  We believe in open communication, providing clients with real-time analytics dashboards, clear KPIs, and strategic consultations to keep you informed and involved.

• Cutting-Edge Technology and Certified Experts
  VOCTOS invests continuously in staff training and the latest marketing technologies, including AI-powered tools, to keep campaigns ahead of industry shifts.

Customer Success Stories

Egyptian brands leveraging VOCTOS’s AI-based strategies have observed remarkable improvements:

• A leading e-commerce retailer increased online sales by 65% within six months through our AI-optimized PPC and SEO campaigns.

• A financial services provider enhanced customer engagement by 55% by adopting our AI-powered personalized content and social media strategies.

• Innovative startups have scaled rapidly with VOCTOS’s automated lead generation and conversion rate optimization, significantly reducing their customer acquisition costs.

The Future is Now: Embrace AI-Driven Growth with VOCTOS

Digital marketing is no longer about one-size-fits-all approaches. It requires agility, innovation, and precision—all hallmarks of VOCTOS’s approach to empowering Egypt’s businesses in a transformative digital age.

Partner with VOCTOS to unlock the full potential of AI in digital marketing. Let us help you craft campaigns that not only keep pace with change but set new benchmarks in growth, customer engagement, and brand dominance.

Ready to future-proof your digital marketing strategy? Contact VOCTOS today and step into the future of marketing in Egypt.

Search engine optimization (SEO) for an AI agent like ChatGPT? That’s definitely something you would never have heard about a couple of years ago. Google and Bing have long been the go-to options for Internet searches. However, that narrative is gradually changing. AI can now retrieve data from the Internet in real-time to answer user queries, while linking back to the original source.

An Ahrefs study found that 63% of websites are now seeing traffic from AI platforms, although currently less than 1% of most sites’ total traffic comes from those sources. There’s high potential for that number to increase as AI tools become more popular and more accurate. Optimizing your website content to be cited by ChatGPT, or any other generative AI, is called generative engine optimization (GEO). And learning to do it right can help boost your website’s visibility, or even create lead opportunities.

Let’s see how that works in this article and what GEO factors to consider for ChatGPT.

How Does ChatGPT Work For SEO?

ChatGPT currently has over 300 million weekly users, receives over 1 billion daily queries, and ranks 9th on the most-visited websites. When the AI-powered chatbot receives a query, it sieves through a large library of pre-trained knowledge to provide answers. These responses are often static, not explicit, and derived from existing data.

However, in some cases, especially when the user manually requests it, OpenAI’s GPT can directly access the Internet via Bing’s search engine for real-time answers. The responses occasionally include linked references, which allows users to explore more information on the source website.

Notice the additional references in gray boxes, and more details compared to the initial response. Our main focus for GEO is the references. OpenAI further released a prototype look at searchGPT to help users appreciate source materials.

Getting your website listed as a source on a bot that’s used by 300 million users weekly is beneficial in different ways:

• It boosts your website visibility, increases traffic, and adds one more active referring source to your list.

• Higher visibility can lead to more inquiries and conversions, expanding your customer base and driving business growth.

• Analyzing referral traffic from the chatbot can provide insights into user interests and behavior, which can inform your content strategy and product development.

GPT doesn’t just use your web content to answer user queries; it can also advocate for your brand when asked questions like, “I’m looking to hire an agency for social media management. Which ones do you recommend?” Direct recommendations from ChatGPT can boost trust and save you a ton of effort in converting your leads.

GEO vs. SEO: Are They Any Different?

Yes, they are different. Brooke Webber, Head of Marketing at Ninja Patches, says, “Generative engine optimization focuses on helping you appear on sites like ChatGPT and Gemini, whereas SEO helps you appear on search engines like Google and Bing. That means you need to go beyond the usual SEO tactics, such as keyword optimization, backlinks, and technical website adjustments.

“However, GEO and SEO have quite a number of meeting points, including creating quality content and addressing user intent, as well. So, you can simultaneously implement strategies for both without compromising your website’s performance,” he continues.

Moreover, SearchGPT heavily relies on Bing to access the Internet. Thus, optimizing for Bing aligns with tactics to appear in search results within ChatGPT.

When it comes to measuring results, SEO performance is typically evaluated by positions, traffic, and conversions using analytics tools provided by target search engines (for instance, Google Analytics and Google Search Console for Google) and other SEO platforms. GEO, on the other hand, expands this by tracking brand mentions, citations in AI responses, and overall visibility across generative engines using tools like SE Ranking.

GEO Factors To Consider For ChatGPT

We asked ChatGPT for the factors it considers when choosing a website to reference, and it came back with credibility, relevance, accuracy, recency, and engagement.

NeilPatel conducted more in-depth research and leveraged ChatGPT’s response to conclude on a few factors: brand mentions, reviews, relevance, website age, recommendations, and authority.

This outcome aligns with what we initially deduced. While the age of your website is out of your control, you can optimize the remaining factors to put your website on ChatGPT’s radar.

Let’s walk through how to do that.

1. Ensure Crawling by SearchGPT’s Bot is Enabled

During the initial release of ChatGPT, numerous websites opted to block OpenAI’s web crawler to prevent their content from being accessed to train AI tools. If your website was among them, your robots.txt file likely includes the directive “Disallow: /” under the “User-agent: OAI-SearchBot” section. This configuration effectively restricts OpenAI’s crawler from indexing your site’s content.

To get back on the radar, edit your robots.txt file and insert the following:

This will enable GPT’s search bot to crawl and allow indexing. Even if you’ve never restricted crawling access, you should still check to confirm that there are no issues with your robots.txt file.

Additionally, you need to submit your sitemap to Bing via the webmaster tool, since SearchGPT uses Bing to access the Internet in real-time. Getting indexed on Bing increases your chances of appearing on ChatGPT.

2. Create Good Content

Similar to Google and Bing, ChatGPT prioritizes delivering quality content in order to boost customer trust, and it will likely steer clear of shallow, generic website content. To receive a green mark, you need to create good content. And you can ace that by following Google’s E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) guidelines.

Experience: Demonstrate first-hand experience by incorporating case studies, personal anecdotes, or detailed analyses that showcase your direct involvement with the subject matter.

Expertise: Highlight your qualifications, professional background, and the depth of information in your content. To further enhance your perceived expertise, collaborate with subject matter experts or obtain relevant certifications.

Authoritativeness: Build authoritativeness by earning mentions from reputable sources, acquiring quality backlinks, and engaging in industry discussions. Publish well-researched articles and whitepapers, or contribute to respected publications.

Trustworthiness: Establish trustworthiness by ensuring accuracy in your information, citing credible sources, maintaining a professional website design, and providing clear contact information. Trust seals, customer testimonials, and adhering to data protection standards further reinforce your site’s reliability.

E-E-A-T primarily helps you gain more visibility on the Internet, and the more visibility your website has, the more brand mentions and positive reviews you get. The mentions and reviews are a badge of your credibility—a factor ChatGPT highly considers when reviewing content and sources to use.

Other things you can do to make your site a go-to source for GPT:

• Don’t create scanty articles. Be as comprehensive as possible about a topic without adding fluff. The goal is to give search engines and GenAIs all the data they need in one place.

• Apply proper formatting with hierarchical headings. This not only aids user readability but also helps ChatGPT scan your content faster and extract useful information.

• Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers, encourages “Incorporating keywords in strategic areas. This includes your headings, introduction, meta title, and meta description. Keyword stuffing does not significantly increase your chances of being referenced or recommended by AI, and it might instead attract penalties from search engines.”

• Add valuable statistics. Original figures help GPT vet the information it’s getting from your website.

• Ensure accuracy as much as possible. You can do this by reviewing your content for grammatical errors, clarity, and coherence. You also want to avoid adding untrue claims that can affect your credibility.

• Frequently audit content for recency. Remove outdated statistics, add fresh content to keep your website evergreen, and remove pieces that do not add value.

Michael Nemeroff, Co-founder & CEO at RushOrderTees, says, “Good content addresses user intent, also known as search intent, which refers to the goal a user has when typing a query. Primarily, most of the queries on ChatGPT are informational, which means you should focus on digging out the ‘what is?’ of your target audience. Then create detailed content addressing these informational queries so that ChatGPT can reference them.”

3. Optimize Your About Page

Optimizing your website content, such as blogs and case studies, enhances their likelihood of being used in providing answers. However, this alone doesn’t necessarily position your brand as the preferred choice for the services you offer.

To enhance your brand’s presence on relevant recommendation lists, it’s essential to optimize your “About Us” section by providing comprehensive and engaging information.

• Clearly articulate your mission statement and values.

• Share your company’s growth stories, challenges, and milestones.

• Incorporate customer testimonials and case studies.

• Add essential certifications, awards, and other industry-related accolades.

• Insert primary keywords to boost your visibility and help you appear on SearchGPT’s radar for relevant queries.

4. Improve Website Structure

Samuel Charmetant, Founder at ArtMajeur by YourArt, defines website structure as the “organizational design of a website—how the pages connect to each other. This can be hierarchical, matrix, sequential, or database. However, the hierarchical model is more streamlined and helps ChatGPT and search engines crawl sites faster than others.”

The implication of this is that SearchGPT aims to provide answers to users in seconds after reviewing millions of sources. Navigationally complex websites take longer to crawl, and that leads to two outcomes:

• They’re eliminated from the crawl list.

• Or they’re pushed to the end of the crawl queue.

To avoid that:

• Employ a hierarchical site structure to facilitate easier navigation and crawling.

• Create human-readable URLs that reflect the content and structure of your site, aiding both users and crawlers.

• Maintain shallow link depth by ensuring important pages are accessible within a few clicks from the homepage to improve crawl efficiency.

• Use clear and relevant anchor texts for internal links to establish content relationships and guide crawlers.

“Note that the hierarchical model might not necessarily work for ecommerce sites because of the complexity and vastness of product catalogues, which can make rigid hierarchical structures cumbersome and less user-friendly. For instance, a typical automotive ecommerce site can host up to ten thousand different pages on car products. Imagine trying to stack each car product by categories—we’ll end up with sea-level link depth,” Lev Peker, CEO at CARiD, says.

This makes crawling complex and time-consuming. Alternatively, apply the database model and ensure each dynamic page on your ecommerce site has a static or unique URL that the bots can crawl.

Wrapping Up

Optimizing your website for ChatGPT’s “search engine” can boost your traffic, improve visibility, and enhance lead generation. Start by enabling crawling permissions for searchGPT via your robot.txt file. Build credibility and trustworthiness through quality content.

Also, optimize your About Us page to increase your chances of appearing on brand recommendation lists. Lastly, streamline your website structure for easy crawling and submit a sitemap on Bing to enable cross-indexing from the search engine to ChatGPT.

By implementing these GEO strategies alongside your existing SEO efforts, you’ll position your website to be discovered and recommended by one of the most powerful AI tools available today—opening doors to unprecedented visibility and business growth in the age of generative AI.

VOCTOS has proudly been recognized as a 2025 Google Premier Partner, a prestigious distinction that places us among the top 3% of digital marketing agencies globally. This recognition is a testament to our commitment to innovation, advanced expertise in Google Ads, and the measurable results we achieve for our clients across the Middle East and North Africa.

VOCTOS and Google: A Strategic Partnership for Growth

As a Premier Partner, VOCTOS clients unlock unprecedented advantages:

• Exclusive Early Access: Benefit early from Google’s latest beta features, tools, and advertising products—keeping your campaigns ahead of the competition.

• Dedicated Google Support: Enjoy priority technical assistance and direct access to Google’s advanced support teams, ensuring swift campaign optimizations and troubleshooting.

• Tailored Insights and Reports: Receive in-depth market intelligence, consumer trends analyses, and regular performance reports, empowering smarter, data-driven decisions.

• Advanced Training: VOCTOS’ team participates in ongoing specialized training by Google, ensuring your campaigns are managed by certified, up-to-date professionals at the forefront of digital marketing.

Commenting on this milestone, VOCTOS CEO said:

As digital pioneers in Egypt and the region, we have long believed in the power of combining human creativity with the best technology. Earning Google Premier Partner status reinforces our ability to deliver innovative solutions, whether it’s high-ROI eCommerce advertising, precision-targeted search campaigns, or breakthrough YouTube strategies. Our clients trust us to manage millions in ad spend each year, and our Google partnership enables us to exceed their growth objectives time and again.

About the Google Partners Program

The Google Partners program identifies and supports the world’s best marketing agencies managing Google Ads for other brands and businesses. Premier Partner status is reserved for agencies that not only demonstrate outstanding ad performance and client retention, but also mastery of the entire Google Ads ecosystem, including Search, Display, Video, and Shopping campaigns.

VOCTOS: Leading Performance and Digital Excellence

With headquarters in Cairo and a growing regional presence, VOCTOS provides fully integrated digital marketing – from SEO and AI  Visibility Optimization to creative content, paid social, advanced wordpress development, and performance campaigns. Our holistic strategies, robust technology stack, and relentless pursuit of client success make us a trusted partner for ambitious brands seeking to win in the digital world.

Today, as a 2025 Google Premier Partner, we reaffirm our promise: to keep our clients at the forefront of digital innovation, deliver maximum results on every campaign, and empower businesses to succeed and scale in a rapidly changing marketplace.

Contact VOCTOS today to discover how the region’s premier Google-certified team can accelerate your digital growth.

Choosing the right partner to fuel your business growth in today’s fiercely competitive digital landscape isn’t just a decision—it’s a transformative step. With countless agencies vying for your attention, what distinguishes a truly great digital marketing agency? At VOCTOS, the answer lies in a relentless commitment to excellence, innovation, and results-driven strategy.

Decoding Digital Excellence: Why VOCTOS Leads in Egypt

As Egypt’s leading digital marketing agency headquartered in Cairo, VOCTOS stands at the cutting edge of the industry. Our seasoned team brings together local expertise and global standards, allowing us to deliver strategies that consistently outperform expectations. The digital marketing space is ever-changing, but our passion for learning and adapting keeps our solutions fresh, relevant, and ahead of the curve. For VOCTOS, excellence is not an aspirational goal—it’s our standard.

Deep Local Understanding: Winning in Cairo and Beyond

Being a Cairo-based agency isn’t just about geography—it’s about understanding the pulse of the city and its businesses. Our strategies are steeped in local insight yet designed for scalability, ensuring campaigns resonate deeply with the audience whether you’re based in Nasr City or beyond. We infuse every campaign with the vibrant spirit of Egypt’s business community, designing data-driven strategies that connect at both the local and global levels.

A Suite of Specialized Services Tailored for Transformation

VOCTOS offers a full spectrum of digital marketing services tailored to help brands dominate the digital space:

• SEO Optimization: Our SEO specialists ensure your business is discoverable on search engines, implementing both on-page and off-page techniques, sophisticated keyword research, and natural link building.

• AI & GEO Optimization: Harness the power of artificial intelligence and Generative Engine Optimization for maximum online visibility. VOCTOS leverages smart algorithms, real-time data analytics, and GEO techniques to optimize your website for AI-driven platforms (such as ChatGPT and Google’s Search Generative Experience), ensuring your brand is cited and recommended by the latest search engines and AI assistants.

• Media Buying & PPC: We carefully manage and optimize campaigns across platforms like Google, Facebook, and LinkedIn, targeting the right audiences for maximum ROI.

• Web Development: Whether you need an e-commerce powerhouse or a sleek corporate site, our developers create high-converting and stunning web experiences tailored to your growth goals.

• Content Marketing: We produce high-impact blogs, videos, and infographics, positioning your brand as an authority and engaging your ideal customers at every touchpoint.

• Social Media Management: From content creation to community engagement, our team crafts bespoke social strategies that drive measurable interest and brand loyalty.

• Branding: VOCTOS develops powerful visual and narrative identities, helping brands stand out and tell their story with consistency and clarity.

Our approach is holistic: powerful digital solutions, seamless execution, and continued adaptation to ensure your success.

What Makes VOCTOS the Premier Choice?

1. Unmatched Industry Experience

With over a decade of hands-on market experience, VOCTOS has built, launched, and managed successful campaigns across diverse sectors. We continuously adapt to emerging trends and platforms, equipping your brand with cutting-edge strategies that give you a distinct, competitive edge.

2. A Results-Oriented Methodology

Every project begins with an in-depth analysis of your business context, audience, and goals. Partnering with VOCTOS means tailored digital marketing strategies—never copy-paste campaigns. Our in-house experts work closely with every client to deliver actual, quantifiable results—whether that’s boosting leads, growing online sales, or enhancing brand reputation.

3. Comprehensive All-in-One Solutions

Avoid coordination headaches by getting all your digital marketing needs from one trusted partner. VOCTOS covers everything: SEO, social media, content marketing, web development, branding, PPC, email marketing, and more. We bring all facets of your online presence together to work in harmony, creating unified campaigns that perform at every level.

4. Bespoke Strategies—No Cookie-Cutter Campaigns

Your business is unique, and your marketing should be too. VOCTOS takes the time to understand your challenges, audience, and ambition, then crafts singular strategies for impact. You get solutions that are precisely tuned to your brand’s DNA and objectives, ensuring the highest possible effectiveness.

5. Radical Transparency and Partnership

Trust is at the heart of every relationship. With VOCTOS, clients receive regular, transparent performance reporting, including real-time analytics and clear KPIs. We view our clients as long-term partners and invest in ongoing communication, honest advice, and deep collaboration—so you always know how your investment is working for you.

Additional Edge: Why Outsource Digital Marketing to VOCTOS?

• Access to Leading Experts & Technology: Save time and focus on your core business while leveraging VOCTOS’ pool of skilled professionals and advanced marketing technologies.

• Cost Efficiency: Eliminate the expense of recruiting and sustaining an in-house team; VOCTOS delivers greater value for your marketing spend.

• Higher ROI & Agility: Set clear project goals, collaborate frequently, and benefit from agile approaches that maximize ROI and minimize wasted effort or budget.

• End-to-End Customization: Whether you’re a startup, SME, or enterprise, VOCTOS offers 360° digital solutions scalable for your budget, objectives, and sector.

Experience the VOCTOS Difference

In a marketplace crowded with agencies making big promises, VOCTOS delivers real, enduring results. We invest in relationships, prioritize your business goals, and bring innovation to every campaign. For brands intent on digital success in Egypt—and beyond—VOCTOS is the partner poised to take you there.

Ready to lead the digital future? Let’s start building your digital dominance, together.

Achieving and maintaining a high ranking on Google Search Engine Results Pages (SERPs) is a goal for most businesses, bloggers, and website owners. It requires a strategic approach to SEO (Search Engine Optimization) that covers everything from keyword research and content creation to link building and technical SEO. In this guide, we’ll walk you through a step-by-step process to help you rank higher and stay there, while addressing common mistakes and obstacles you should avoid.

Step 1: Conduct Thorough Keyword Research

Keyword research is the foundation of any successful SEO strategy. To rank high on Google, you need to know what terms your target audience is searching for.

Key Tactics for Effective Keyword Research:

• Use Tools: Leverage tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to discover high-traffic keywords in your niche.
• Focus on Search Intent: Understand the search intent behind the keywords. Are users looking for information (informational intent), trying to buy something (transactional intent), or seeking a solution to a problem (navigational intent)?
• Long-Tail Keywords: These are more specific, longer phrases that often have less competition. They are highly valuable as they target users closer to making a decision.
• Analyze Competitors: Study your competitors’ keyword strategies to find gaps in their content or areas where you can outperform them.

Mistakes to Avoid:

• Overusing Keywords: Keyword stuffing is a common mistake. Google’s algorithm is sophisticated enough to understand context, so focus on natural language and user experience.
• Ignoring Search Intent: Simply ranking for a keyword doesn’t guarantee conversions. Always align your content with the user’s intent behind the search query.

Step 2: Optimize On-Page SEO

Once you’ve identified your target keywords, it’s time to optimize your on-page SEO. On-page SEO refers to everything you do directly on your website to make it more search engine-friendly.

Key On-Page SEO Factors:

• Title Tags: Ensure your target keyword is placed within the title tag. Keep it under 60 characters to ensure it doesn’t get truncated on search results pages.
• Meta Descriptions: Write compelling and informative meta descriptions that include the primary keyword and encourage clicks. Keep them under 160 characters.
• URL Structure: Keep URLs short and descriptive. Include the primary keyword if possible.
• Header Tags (H1, H2, H3): Organize your content with header tags that help both users and search engines understand the structure of the page.
• Image Optimization: Use descriptive file names and include alt text with relevant keywords. This helps Google index your images and boosts accessibility.
• Internal Linking: Link to other relevant pages on your site to help Google understand the structure of your website. It also helps distribute page authority across your site.

Mistakes to Avoid:

• Ignoring Mobile Optimization: With mobile-first indexing, it’s crucial to ensure that your website is mobile-friendly.
• Overcomplicating URLs: Avoid long and complicated URLs. They should be simple and descriptive.

Step 3: Create High-Quality, User-Centric Content

Content is king in the world of SEO. Google rewards high-quality, informative, and relevant content that satisfies user intent.

Tips for Creating SEO-Friendly Content:

• Focus on Quality: Write content that is comprehensive, well-researched, and provides value. Google’s algorithms favor content that demonstrates expertise, authority, and trustworthiness (E-A-T).
• Answer User Questions: Make sure your content addresses the questions your target audience is asking. This can be achieved by using tools like Answer the Public or People Also Ask.
• Use Multimedia: Incorporate images, infographics, videos, and other multimedia to enhance user experience and engagement.
• Keep Content Updated: Regularly update your content to keep it relevant, accurate, and fresh. Google favors up-to-date information.
• Use LSI Keywords: Latent Semantic Indexing (LSI) keywords are terms related to your main keyword that help Google understand the context of your content.

Mistakes to Avoid:

• Overlooking User Experience: Google considers user signals like time spent on page and bounce rate. Ensure your content is engaging and easy to read.
• Publishing Thin Content: Don’t publish content just to rank. Ensure your content is in-depth and answers the user’s query fully.

Step 4: Build High-Quality Backlinks

Backlinks remain one of the most important ranking factors for Google. A backlink is a link from another website pointing to your page, signaling trust and authority.

Best Practices for Building Backlinks:

• Create Shareable Content: High-quality content naturally attracts backlinks. Create in-depth guides, infographics, and original research.
• Guest Blogging: Write guest posts for reputable websites in your niche. Be sure the content is valuable and the backlinks are relevant.
• Outreach: Reach out to relevant websites and influencers for backlinks. Provide them with high-quality content that aligns with their audience.
• Broken Link Building: Find broken links on authoritative sites and offer your content as a replacement.
• Use Social Media: Share your content on social media platforms to increase visibility and attract backlinks organically.

Mistakes to Avoid:

• Buying Backlinks: Google penalizes websites that engage in buying or exchanging links. Focus on acquiring natural backlinks from high-authority sources.
• Ignoring Link Quality: Not all backlinks are created equal. Aim for backlinks from authoritative and relevant websites rather than focusing solely on the quantity.

Step 5: Improve Site Speed and Technical SEO

Site speed and technical SEO play a crucial role in ranking. Google considers page speed as one of its ranking factors, and poor technical SEO can negatively impact your site’s performance.

Key Technical SEO Factors:

• Site Speed: Use tools like Google PageSpeed Insights to analyze and improve your page speed. Compress images, leverage browser caching, and minify CSS/JS files.
• Mobile Optimization: Ensure that your website is fully responsive, as Google uses mobile-first indexing.
• XML Sitemap: Submit your sitemap to Google Search Console so Google can easily crawl your site.
• Structured Data: Use schema markup to help Google understand your content better. It can also help your pages show rich snippets in search results.
• Fix Crawl Errors: Use Google Search Console to identify and fix any crawl errors, ensuring Google can index your pages properly.

Mistakes to Avoid:

• Neglecting Website Security: Websites with HTTPS are prioritized by Google. Always secure your website with an SSL certificate.
• Overlooking Technical Audits: Regularly audit your website for technical issues like broken links, duplicate content, or redirect chains.

Step 6: Monitor Performance and Adapt

SEO is not a one-time task. It requires constant monitoring, analysis, and adaptation.

Tools to Monitor Your SEO Performance:

• Google Analytics: Track traffic, user behavior, and conversions on your site.
• Google Search Console: Monitor your site’s indexing status, search performance, and fix technical issues.
• Rank Tracking Tools: Use tools like Ahrefs or SEMrush to track keyword rankings and see how your SEO efforts are paying off.
• Competitor Analysis: Keep an eye on your competitors to adapt your strategy based on their performance.

Mistakes to Avoid:

• Ignoring Analytics: Don’t just focus on rankings. Analyze your traffic and conversions to ensure your SEO efforts are leading to desired outcomes.
• Being Static: SEO is ever-evolving. Keep updating your strategy based on the latest algorithm updates and industry changes.

Conclusion

Improving and maintaining a high ranking on Google’s SERPs requires a well-rounded approach to SEO. By focusing on keyword research, on-page optimization, high-quality content, link building, technical SEO, and continuous monitoring, you can increase your chances of ranking at the top and staying there. Always stay updated with the latest SEO trends, avoid common mistakes, and be patient—SEO results take time but pay off in the long run.

Google’s Search Generative Experience (SGE) is shaking up the search landscape, and SEOs need to stay ahead of the curve. With these new insights on content formats, YMYL (Your Money, Your Life) topics, and product views, you can optimize your strategy for the future of search.

Contents

• 1 The SGE Landscape: More Than Just “I’m Feeling Lucky”
• 2 Content Formats to Dominate the SGE Battlefield
• 3 Navigating the YMYL Minefield: Trust & Authority are King
• 4 Product Views: A Sneak Peek into SGE’s Shopping Cart
• 5 FAQs for the SGE-Curious SEO

The SGE Landscape: More Than Just “I’m Feeling Lucky”

Gone are the days of simple keyword searches. SGE utilizes AI to understand user intent and deliver a more nuanced, interactive experience. Here’s a glimpse into the current state:

• 84% of queries trigger SGE elements: Text summaries, comparison tables, and even AI-generated answers are showing up more frequently.
• Three main SGE variants: Opt-in (68%), Collapsed (16%), and None (15%). Users have control over how much AI assistance they want.
• YMYL topics receive extra scrutiny: Google prioritizes accuracy and reliability for queries concerning health, finance, and other sensitive areas.

Content Formats to Dominate the SGE Battlefield

Knowing which content formats resonate with SGE is crucial for success. Here are the top contenders:

• Summaries: Concise overviews of complex topics are key. Aim for clarity, accuracy, and engaging language.
• Comparisons: Help users weigh options with side-by-side tables, bullet points, and pros/cons lists.
• FAQs: Address common concerns and demonstrate expertise. Integrate with SGE’s “ask the expert” feature for maximum visibility.
• How-to Guides: Step-by-step instructions with visuals are evergreen winners. Optimize for voice search as users interact with SGE hands-free.
• News Aggregators: Curate credible news sources and offer diverse perspectives on trending topics.

Navigating the YMYL Minefield: Trust & Authority are King

SGE prioritizes trustworthiness for YMYL topics. Here’s how to build your site’s authority:

• E-A-T (Expertise, Authoritativeness, and Trustworthiness): Showcase your credentials, cite reputable sources, and maintain a clean website design.
• Fact-checking: Double-check your information and cite evidence for claims. Consider partnering with experts in your field.
• Transparency: Disclose affiliations and potential biases. Let users know how you research and source your information.

Product Views: A Sneak Peek into SGE’s Shopping Cart

Google is experimenting with displaying product views directly in search results. This opens up exciting opportunities for e-commerce SEOs:

• High-quality product images and videos: Showcase products from multiple angles and in action.
• Detailed product descriptions: Highlight key features and benefits, addressing user pain points.
• User reviews and ratings: Build trust and social proof by displaying genuine customer feedback.
• Competitive pricing and promotions: Stand out from the competition with attractive offers.

Conclusion:

The SGE revolution is upon us, and understanding its intricacies is vital for SEO success. By adapting your content formats, prioritizing YMYL best practices, and leveraging product view opportunities, you can conquer the evolving search landscape and stay ahead of the curve.

FAQs for the SGE-Curious SEO

Q: Will traditional SEO tactics become obsolete with SGE?

A: No. While content formats may evolve, fundamental SEO principles like keyword research, quality content creation, and technical optimization remain crucial.

Q: How can I track my SGE performance?

A: Tools like BrightEdge Generative Parser can offer insights into your SGE visibility and content formats.

Q: Should I avoid YMYL topics altogether?

A: Not necessarily. If you have the expertise and resources to comply with Google’s strict guidelines, YMYL topics can be a lucrative niche.

Guest posting is a great way to establish authority in your industry. Share your knowledge and expertise with a new audience, and maybe send some customers your way. Thousands of sites accept guest bloggers, here is a list of sites that are specific to the design industry.

Writers that work in web design and other related fields have many options when it comes to sharing a post online with a reputable blog. There are many web and graphic design blogs that allow guest posts and encourage writers to submit an article.

These blogs are constantly looking for material on web design, Photoshop, prototyping, tutorials, opinion pieces, freebies, and so much more. Do you have an industry-related idea that you would like to share through a blog post? Here is a list of ten web design blogs that accept guest posts.

1. SitePoint

This web design website was created to inspire and engage those in the web community through content that is informative. SitePoint is a place where developers can share with one another their passion for building things on the internet. They welcome all web professionals including developers, designers, programmers, product creators, and other entrepreneurs.

They have also built a community of contributors, and they always welcome new writers to join that community. In future months, they will be focusing on topics such as Node, Angular, UX prototyping, and Vue. They ask new writers to first fill out a form to see if they will be a good fit for SitePoint. If approved, they will add new writers to a pool of other writers to discuss upcoming work. They are looking to pay contributors that are fully committed, on time every time, and care about the reader.

2. Web Design Central

Web Design Central is a blog dedicated to providing resources to website designers. Readers of the blog will find information for WordPress websites, tips for social media, ways to make your website more interactive, and so much more. They are currently looking for guest bloggers to help promote content. They are looking for well-written posts between 200 and 800 words on subjects such as web design tutorials, how-to articles for freelance web designers, ways small businesses can enhance their website, and ways small business can increase sales with their website.

Those interested in writing for Web Design Central will need to submit content that is original that does not appear anywhere else. Posts submitted should be about a specific subject, show your personality in the article, and cite real world instances to help prove points.

3. Web Designer Depot

Writers at Web Designer Depot deliver insights on design, user experience, and freelancing. This community of readers and writers share real world experiences with one another through their blog posts. The blog is passionate about standards, accessibility, clean code, and responsible design.

Web Designer Depot is looking for quality articles on cutting edge design topics. Those interested in writing guests posts for them should send them a brief email outlining their personal experiences and articles that they would like to submit. They will pay for articles that are approved and posted on the blog.

4. Web Design Ledger

This blog features articles on web design, graphics, web development, CMS, and more. Web Design Ledger posts articles about web design and the development community. Anyone with experience as a writer or blogger is able to write about development related topics. They are currently looking for design related articles, opinion pieces, extensive tutorials, and helpful topics for beginners and advanced designers. Those looking to guest post and contribute articles can contact them and send links to previous works and writing.

5. Design Shack

Design Shack publishes articles about web design, trends, business, mobile, and so much more. Their articles keep you up-to-date with the latest trends, changes, and other developments in the web design and graphic industry. They want writers that can write about interesting design concepts in their own informative style. They open up submissions for new writers randomly, and potential writers will need to check their website or follow them on twitter to find out when they are looking for new contributors.

6. Graphic Design Junction

Their articles feature writers that have published posts about WordPress, Photoshop, web design, typography, and more. They are looking for original pieces that have not been published elsewhere. Writers looking to be published on their website should contact them with their full name, their website URL, a short byline, and a link to their Gravatar.

7. DesignQuote

DesignQuote created a place to connect clients looking for work with designers from around the world. Their blog includes articles about creating a business plan, project management for designers, tips for a successful e-commerce website, and much more. They look for guest posts articles that are well written, interesting, unique, and informative.

They are looking for writers with great ideas for small business owners and designers. Those looking to submit an article to DesignQuote will need to fill out a form. The form will include the author’s name, URL, email, post title, and post content.

8. Web And Designers

This blog features articles that help solve problems for web developers, designers, and audiences in similar professions. They welcome those in the industry to discuss their problems and how to find the solutions. They are looking for creative work that is related to inspirations, tutorials, freebies, and more.

If you are a creative writer with something new to add in the web design and graphic world, then Web And Designers welcomes you. If interested, you will simply need to contact them about your interest in writing a guest post, and they will further discuss with you about any potential articles.

9. Designrfix

Designrfix covers a a wide range of topics including web design, Photoshop tutorials, design tools, and much more. They accept articles dealing with the most informative news on design and technology. Some of their current most demanded article topics include Photoshop, graphic design, web roundups, freebies, and inspirational work.

Those looking to be published on Designrfix should submit original articles that provide the correct links, a minimum of 1,000 words, and well-written. Writers can submit their article through a simple form located on the website.

10. TechWyse

TechWyse accepts well-written articles and guest posts covering SEO, PPC, social media, content marketing, website analytics, website design, conversion optimization, and online innovation. They are also open to guest posts with new ideas and encourage potential writers to submit them. Those looking to submit an article are required to give their full name, website URL, Gravatar account, short byline, and blog entry.

In a digitized world where every purchasing decision begins with a simple web search, having a strong online presence has never been more vital. This is where the significance of hiring a digital marketing agency comes into play.

If you are a marketing department manager looking to expand your online presence but face limitations in terms of staff or specializations, this article is for you. Keep reading and discover how an agency can be the perfect solution to your challenges!

What does a digital marketing agency do?

Understanding the role of a digital marketing agency is essential to make the most of its services. In a world where digital presence has become indispensable, these agencies are the architects behind successful online strategies. But what exactly do they do?

Customized Strategies

A digital marketing agency begins by identifying the specific needs of a company. Each business has its audience, goals, and challenges. Agencies analyze these aspects to create customized strategies that align with the company’s objectives, whether it’s to increase sales, establish the brand in the market, or engage with a specific customer segment.

Search Engine Optimization (SEO)

SEO, or search engine optimization, is an essential technique that agencies use to ensure a company’s website is easily found on search engines. This involves optimizing content, site structure, and creating quality backlinks, for example.

Pay-Per-Click Advertising (PPC)

PPC, or pay-per-click advertising, is an online advertising form where companies pay each time their ad is clicked. Agencies manage PPC campaigns to ensure ads appear in the best spaces and reach the right audience, optimizing the advertising budget.

Social Media Management

In an era where social media is an integral part of people’s daily lives, effective management of these platforms is crucial. Digital marketing agencies not only create engaging content but also monitor user interaction, respond to inquiries, and manage the brand’s reputation on social networks.

Content Marketing

Content is king in the digital world. Agencies produce and distribute relevant and valuable content to attract and retain a clearly defined target audience. This may include blogs, e-books, videos, and other formats.

Analysis and Reporting

A fundamental part of digital marketing is measuring success. Agencies regularly monitor campaign performance using analytical tools and provide detailed reports on ROI, conversions, and other key metrics.

A digital marketing agency is more than just a task executor; it is a strategic partner dedicated to driving the growth and visibility of a business in the online environment.

6 Benefits of Hiring a Digital Marketing Agency

Digital marketing is a vast and ever-evolving field. For many companies, staying updated with the latest trends and techniques can be a daunting task. The solution? Hiring a digital marketing agency. Here are 6 compelling reasons to do so:

Working with Experts

In the vast world of digital marketing, it’s nearly impossible to be an expert in everything. Hiring an agency provides access to a team of professionals with expertise in different areas, from SEO to social media management. This ensures the implementation of best practices in each campaign and provides invaluable external perspectives that may reveal previously unseen opportunities.

Increased Productivity

Instead of overburdening your team, allow them to focus on their core competencies. When a digital marketing agency takes over, it frees up your team to concentrate on innovation and improvement. The resulting synergy between internal and external teams can lead to more effective results and a more productive work environment.

Competitive Advantage

The digital world is fast and fierce. With new strategies and tools emerging regularly, staying updated is essential. A specialized agency is always on top of the latest trends, enabling your company to remain competitive and innovative. This is crucial for standing out in saturated markets and gaining a leadership position.

Efficiency in Marketing Actions

Rather than spending resources and time testing strategies that may not work, trust professionals who already have the lay of the land. They can quickly identify what is most effective for your specific niche, ensuring that each action is optimized for maximum impact.

Scalable Growth

One of the significant advantages of hiring an agency is its adaptability. Whether you’re a startup looking to solidify your online presence or an established company trying to expand globally, an agency can adjust and scale its strategies to meet your evolving needs, ensuring consistency and quality.

Better Cost-Effectiveness

Considering the salaries, benefits, and resources required to maintain a robust in-house marketing team, outsourcing is often more economical. Additionally, with an agency, you have the advantage of accessing a diverse team of specialists, often at the cost of a single internal hire.

Hiring a digital marketing agency is not just a matter of outsourcing tasks but strengthening and enriching your marketing strategies, ensuring sustainable and effective growth for your company.

How to Hire a Digital Marketing Agency?

The first step is to identify your needs. What do you hope to achieve with digital marketing? Next, research and interview different agencies, considering their track record, approach, and, of course, compatibility with your business.

When evaluating an agency, consider not only the cost but also the value it can add. Ask yourself: Does it understand my business? Does it have relevant success stories? Does it operate with transparency and integrity?

Understanding these benefits of a digital marketing agency makes it clearer the potential that such a partnership can bring to your business.

And speaking of agencies, meet VOCTOS Digital. We specialize in digital marketing strategies, and our differentiator is 360° marketing. We view your business holistically, ensuring that each strategy is implemented with precision to maximize your results.

So, why wait? Discover the advantages of VOCTOS Digital and boost your online presence right away!

Yes! The significant difference between Google AdWords and Google Ads is the restructuring that the former underwent to pave the way for the latter. While their foundations remain the same, the features have evolved over the years. Google AdWords, created 18 years ago, was renamed Google Ads and gained new features.

Continue reading our article to learn more about the Google Ads tool!

What are Google AdWords and Google Ads?

Google AdWords is an older Google advertising tool launched more than two decades ago. It has undergone constant updates and, in 2018, underwent a complete redesign, now referred to as Google Ads.

Here’s how it works: companies or advertisers purchase sponsored links on Google. When a person clicks on the ad, they are charged a fee per click, known as CPC (average cost per click).

In practice, when using Google Ads, you pay a fee ranging from a few cents to a few dollars when people click on your link. At that moment, the individual is redirected to your page or a pre-configured page through the chosen ad link.

A brief history of Google AdWords and Google Ads

Understanding the development of Google’s advertising platform is intriguing, as it has become one of the primary ways companies advertise on the internet.

Since its launch in 2000, Google AdWords (now Google Ads) has undergone more than 200 updates to align with market expectations. New features and technologies have been incorporated into the solution.

When Google AdWords began over 20 years ago, only 350 advertisers were using it. Back then, Google didn’t even have an image search feature.

CPC was introduced in 2002, and in the following year, Google AdSense was launched, expanding the reach of ads. By 2005, Google Analytics was introduced, monitoring website and blog performance, aiding in tracking company-sold advertisements.

In 2007, ads were introduced in YouTube videos. Further modifications and updates followed, including the acquisition of DoubleClick for US$3.1 billion. Even the old social network Orkut featured Google AdWords ads in 2008.

Improvements continued, and in 2018, Google AdWords became Google Ads. The tools were consolidated and reorganized to adapt to the new solution. Ad campaigns became smarter, new smartphone integrations were implemented, and real-time ad performance monitoring became possible.

Professions emerged from Google AdWords and Google Ads, and today, the advertising world revolves around the company, even as social networks play a significant role. With this rich history, Google is unlikely to be left behind.

How does Google Ads work?

Now that you have a bit of insight into the history of Google’s most prominent advertising product, let’s explore the main types of campaigns that can be created using the tool:

1. Search Network:
   • Search ads are the most traditional and straightforward to implement.
   • They appear as the first results when someone searches for specific keywords, presented in the form of an ad.
   • Other results are organic, achieved through Content Marketing and SEO strategies.
2. Display Network:
   • Unlike ads on the search network, those on the display network can include images and videos.
   • Ideal for remarketing and reaching a broader audience.
3. Local Campaigns:
   • Local campaigns help users find businesses close to their location.
   • Ideal for businesses like restaurants, bookstores, and hotels, allowing users to locate the physical establishment of the company.
4. YouTube Ads:
   • Commonly encountered by frequent users of YouTube.
   • Ads can take different formats, with skippable and non-skippable options being the most common.

After creating a campaign, you can choose the type of ad that best aligns with your strategy. You can specify keywords, regions, age groups, daily investment, gender, and other parameters to target your ads to individuals interested in your product or service.

What are the main changes from Google AdWords to Google Ads?

As mentioned at the beginning of the post, numerous changes have occurred since the inception of Google AdWords until its rebranding into Google Ads. Let’s explore the key modifications:

1. Images:
   • With Google Ads, adding images is more efficient.
   • Performance tests can be conducted to evaluate how images impact ad effectiveness, leading to more optimized results through visual content.
2. Brands:
   • Google Ads allows advertisers to leverage other Google brands, such as Google Ad Manager and the Google Marketing Platform.
   • These resources help ads reach a wider audience.
3. Smart Ads:
   • Google Ads offers diverse ad campaign types that can be distributed across different platforms, including Google’s search engine and YouTube.
   • This integration enhances the user experience across their regularly used platforms.

Additionally, the introduction of the Google Integration Center facilitates connecting brand products and enables the use of third-party companies to achieve more satisfactory results.

5 Reasons to Advertise on Google Ads

There are several compelling reasons for those looking to advertise on Google Ads, with some standing out as particularly advantageous for advertisers. Here’s the ranking we’ve prepared for you:

1.Lead Scalability:

• The ability to scale leads is a significant advantage for advertisers.

2. Metrication of Results:

• The capability to measure and analyze results provides valuable insights for advertisers.

3. Agility in Creating Campaigns:

• Google Ads offers swift and efficient campaign creation, ensuring flexibility for advertisers.

4. High Performance of Ads:

• Ads on Google Ads exhibit high performance, leading to effective outcomes.

5. Increased Brand Visibility:

• Advertising on Google Ads enhances brand visibility, contributing to a broader reach.

How Does Ads Determine Ad Position?

Ad position on Google Ads is determined by various factors. According to Google, ranking plays a crucial role in defining the display position, and six factors are considered:

• Bid:
  The bid represents the maximum amount the advertiser is willing to pay for each click on the ad.

• Quality:
  Quality is assessed based on the ad’s relevance and usefulness.

• Minimum Rating:
  This rating, determined by the company, sets the minimum values an ad needs to meet to be considered of high quality.

• Competition:
  Ad rankings are influenced by competition from other companies with similar ads.

• Context:
  The context surrounding the user’s search plays a crucial role in determining whether the ad is relevant and should be displayed in top positions.

• Impact Estimation:
  Google evaluates the impact of extensions and other ad formats to determine the ad’s position.

Count on Digital Consulting:

Digital Consulting specializes in creating and optimizing campaigns, particularly focusing on sponsored ads such as Google Ads. If you need efficient and results-focused assistance, you can rely on us!

Explore our website to discover all the services we offer, especially those related to performance, helping your company position itself in advertisements across various platforms.

Discover our Search Engine Marketing Services

Top SEO Tips: We see so much on the web today about SEO and for good reason! It is the single most important piece to success for an online business. Let’s face it, we can’t get a business card to every single potential client across the globe, and even if we did, half of those clients would lose the card.

What we have today is search engines that can get us what we want when we want it. We can search for your business and find it…or can we? If you haven’t looked into optimizing your site for Google, MSN, and Yahoo, then you’re missing out on a large market. More and more people depend on the search engines for finding what they want, whether its information on a topic they are researching, what type of memory their laptop takes, to the name of the company that they saw at the Trade Show the other day.You can get more information about SEO for your business.

Being on the 1st page of results is worth quite a bit of money on a competitive search term. If you sell Comics online and you are the #1 search listing when searched for “comic books” then you are doing very well for yourself.

Best SEO Tips – If you are new to SEO

If you are new to SEO  then you are going to need patience no matter how much you read. There are ways to get indexed very fast that are against the search engines policies and I highly discourage ever trying this as you can be black listed quite quickly. (Search engines are brilliant). 10 SEO Tips to be 1# on Google:

1. Relevant text links – what I mean by this is, having sites that link to your site with a keyword as the link. Instead of having a ‘click here’ to go to this website you would have ‘Comic Books’ as the link. Search Engines love this.
2. Number of links to your site – The more links there is out there, the more times Google and the other followers will be driven to your site. This helps your page rank as well as your search listing.
3. Keywords in title tag – This is a must have. Make sure at least a few of your pages have your keywords in your tags. This is just another simple way of telling the search engines what’s important on your site.
4. Keywords density – A site with the use of your keywords in the body of your site will help as well. Do not overuse these as it can hinder the quality and readership of your site. The easiest way to do this is try to aim for using at least 1 keyword every paragraph.
5. Keywords in URL – If your url includes a keyword Eg. https://www.voctos.com/memorial-video/ (which is web page for the Memorial VideosI create for lost loved ones) has the wordmemorial video in it then you get brownie points with the search engines.
6. Age of Site – I personally dislike this but search engines do like sites that have been around for awhile. If you know of a URL that you want for your business that is already in use, it may be wise to try and purchase the URL. I have to warn you though; most people ask ridiculous prices for URL’s right now.
7. Use the Search Engine tools – Sign up and consistently use MSN, Yahoo, and Google tools. Add your website to their directories, make yourself known, and you will see fast indexing of your site.
8. Social Networking – What does social networking have to do with SEO? Everything! Make sure you are using as many social sites as you can to get people going to your site/reviewing your site/linking to your site. It all helps. Some of the larger sites to start with
9. Write a Blog – Do what I am doing right now. Write quality content for others. Once you have your site up and running talk about your products or your niche. It’s a great way for the online community to get to know you and hear what you have to say as well.
10. BE PATIENT – If you are going to succeed in Ecommerce you must have a goal, and knowing that with time, comes success. Nothing, well besides Facebook and a few other apps, happen overnight. Use the previous 9 tips to your advantage and dominate your market by being the best at what you do.

Frequently Asked Questions